What is Ecological Responsibility?

While we are aware of the responsibility of the individual to contribute towards the protection of the environment, it is also crucial that companies and organisations take up the environmental mantel. In business terms, ecological responsibility is the duty that a company has to ensure that their operations are conducted in a way that protects the environment.

Our Ecological Responsibility

ISOTHERM is extremely committed to the sustainability of the environment. Through dedicated research and development, as well as the use of innovative technologies, we invest heavily in the wellbeing of our country and its people, economy and environment. Our approach to business development is founded upon a strong base of ecological responsibility, and it is this ethos that drives us. Our aim is to revolutionise the nonwoven and insulation industries through green initiatives and eco-friendly products.

People-Friendly and Environmentally-Friendly

ISOTHERM is not just environmentally-friendly, it is people-friendly too. Our insulation is made from thermally-bonded polyester from recycled plastic PET bottles, making it non-allergenic to humans and pets. It is also a non-toxic and non-irritant material that offer resilience and fire safety properties.

Environmental safety and ethics is practiced throughout our facilities, the production process, and in the creation of the final product, making ISOTHERM an all-round eco-friendly product. Not only is ISOTHERM made from recycled plastic that would otherwise pollute the environment, the final product itself can also be recycled, keeping the ecological wheels turning. Furthermore, using ISOTHERM insulation in your home will benefit the environment by saving energy on appliances such as heaters, fans and air-conditioning units.

Join the Movement

If we all do our part, we can protect the beautiful country – and planet – we live on. If you would like to expand your ecological responsibility, either as an individual or as a corporate body, here are a few pointers:

Education and awareness

The first step towards any social or cultural change is to make people aware and informed of the issue at hand. There are many areas of South Africa that even now are not aware of important environmental matters. Reaching out to local schools, workshops and social groups will help spread and emphasise the importance of ecological responsibility. As a company, you will further benefit from the exposure gained from these visits and talks.

Get everyone involved

Building on the previous point, the more people who get involved in a social change initiative, the better, and you can work together with local groups that aim to improve our environment. There are a number of groups and organisations that collect trash, plant trees, demonstrate at schools and do their part in building a society that cares about the environment. You could volunteer at these groups in your personal capacity, or encourage all your employees to do the same as a company initiative. You could even partner with or endorse a particular organisation through your work.

Actions speak louder than words

Get your employees on board. They are more likely to take part or support a green initiate if they can see how passionate or enthusiastic you are. Simply adding environmental responsibility to the company policy will not go far; your employees and your clients need to see these policies in action. A strong history of environmental care will impress clients and investors.

Practice recycling and other eco-friendly actions wherever you go

Do you recycle at home but not at work? Do you own a hybrid car but drive a fuel-heavy company car half the time? Good habits improve the more you practice them, and the more you do for the environment, the more change you are likely to see.

Evaluate your business

As a businessperson, you should always be on the lookout for ways to improve your company. Start looking at how your business can be greener. Reduce the amount of paperwork in your office by storing electronic copies. Encourage recycling at work. Take a look at your production or manufacturing methods – can you cut down on fossil fuels and non-renewable resources? Can you reduce the amount of carbon dioxide or toxins during production? Also think about your final product. Is the product, or its packaging, recyclable? Could your shipping and transport methods be greener?

Support local

Sourcing your materials from local suppliers cuts down on transport costs and fuel emissions. Locally-made goods are also more likely to have been made or grown in an environmentally safe manner.

Accepting your ecological responsibility is not just about recycling and preaching the dangers of global warming. It involves a shift in thinking and acting that encourages sustainability and the improvement of our environment. There are literally no downsides to making your business more eco-conscious. Even the initial costs of installing energy-efficient equipment, for example, are quickly made up. Many investors check your environmental responsibility policies before investing, and you will have your customers’ respect and support.