Corporate profile


Brits Nonwoven (Pty)Ltd is part of the Industrial Manufacturing Segment DENEB INVESTMENTS LIMITED and was formed out of the former Brits Nonwoven, Brits Automotive Systems, Frame Fibres and Frame Industrials. We are one of the largest specialist nonwoven producers in South Africa. Our Head Office and primary factory is situated in Pinetown, KZN Province, South Africa. We also have factories in Johannesburg, Gauteng Province and Atlantis in the Western Cape.

Our vision

To establish world class lofted nonwoven manufacturing excellence in Southern Africa and thus become the preferred supply partner to all customers within our target market segments.

We manufacture and supply nonwoven fabrics specifically designed for the following application areas:

  • Automotive products: Seat interlayer, bonnet liner, interior trims, trunk liners, parcel shelves and wheel house liners.
  • Apparel: Lofted linings for jackets, shoulder padding and jacket fronts
  • Blankets: Transport protection, pet care and utility blankets(general warmth)
  • Building materials: Sound absorption / thermal insulation products and waterproofing membranes
  • Filtration: Pocket-filter media and filter mats
  • Flooring: Underlay felt and non-slip products.
  • Mattress components: Quilt panels, mid and spring protector pads
  • Quilting: General quilt backers for home textiles
  • Upholstery: Various wadding grades for all applications
  • General industrial applications.

We continuously strive towards providing quality service and support, guaranteed supply, on-time delivery and quick and easy access to technical information and advice.

We are always looking for new and better ways to keep our products fresh, relevant and on the cutting edge of the nonwoven industry. Research and development activities are critical and new products are developed to meet specific individual clients’ requirements.

Business principles

Our business principles are focused on the following guidelines:

  • Customer focus: We believe in creating value for customers through our association.
  • Leadership: We strive to position our enterprise on the forefront in all spheres of activity.
  • People: We recognise our people as being our most important resource and seek to empower them through delegated responsibility, free decision making and assuming full accountability.
  • Commitment: We pursue mutually beneficial, long term relationships with business partners, suppliers and customers.
  • Integrity: We insist on honesty, fairness and transparency in all aspects of our business.
  • Quality: We encourage and maintain a culture of quality, service, and reliability. We actively drive continuous improvement initiatives.
  • Health & Safety: We endeavor to do all that is reasonable and practicable to protect the health and safety of our employees.
  • Environment: We are concerned about the effects of our activities on the environment and thus are committed to upholding a stringent Environmental Management System. We use recycled or renewable raw materials whenever possible.